Why describe your benefits?
While it’s tempting to link out to a webpage with your benefits listed to save word count in a job post, here’s why Datapeople doesn’t recommend that!
At Datapeople, we encourage our customers to include benefits on their job posts to give candidates insight into the offerings of a position. Candidates look to job posts to find benefits offered at an organization. Including benefits can not just attract candidates, but can also signal the positive culture of an organization and the perks of their employee experience.
Benefits are a marketing tool
Job posts function as a marketing tool to attract the widest, most diverse, and most qualified candidates to your open job. In creating more marketable job posts, it’s essential to include components that candidates care about the most. One of those is benefits!
Candidates care about benefits, along with salary, as a part of the overall compensation for a position. This job post heatmap shows that benefits, along with salary, get the most attention from candidates in a job post. Including benefits in a job post can make the job post more attractive to candidates. If a job post includes benefits, 81% of candidates are more likely to apply, according to this study.
We encourage our customers to include their benefits directly in the job post to attract candidates to apply!
Not all job boards are made equally
Not all job boards process links and in some cases, having too many links can land you in Indeed Jail. Therefore, including a link to a benefits page can result in candidates not seeing any benefits during a time where they are screening jobs to apply to.
Benefits are central to compliance
We encourage customers in some locations, including Washington state, to include benefits in their job posts as a necessary component of their pay transparency compliance. To be compliant with this pay transparency legislation, benefits need to be included in the job posting itself. As more and more jurisdictions adopt pay transparency legislation, compliance on the inclusion of not just salaries and wages but also benefits should be top of mind for talent acquisition teams.
Include benefits that are most relevant to your applicants directly in the job post itself for greater clarity, compliance, and attractiveness to candidates. If you have any questions about how to better format your job posts to reduce word count or how to craft the perfect perks and benefits section, reach out to your Support team.