What are LinkedIn location tags?
LinkedIn job site tags can be included in a job post to help LinkedIn extract the job post’s worksite. This is important as LinkedIn uses the information to determine whether your job shows up for specific searches. Improving job visibility in candidate searches improves efficiency of recruiting processes.
- Jobs that include a LinkedIn job site tag (#LI-Remote, #LI-Hybrid, #LI-Onsite) can be filtered on LinkedIn. This helps candidates find jobs based on their preferred worksite.
- Other job boards, including Indeed and Monster, also use the presence of LinkedIn tags to determine the worksite for a role.
Please note, when posting the role on LinkedIn, the tag itself is stripped from the job post.
Datapeople has guidance for LinkedIn Tags
Our guidance for LinkedIn tags can appear in three ways:
Prompting LinkedIn Tags when location is described
If Datapeople can detect what type of job site it is (i.e. if it's Remote), Datapeople prompts the user to add #LI-Remote.
Unclear Worksite
When Datapeople cannot determine the worksite (meaning it is not explicitly mentioned in the job post), the platform assumes it is on-site. Sidebar guidance prompts the user to add #LI-Onsite.
Multiple Jobsite LinkedIn Tags
If Datapeople detects multiple jobsite tags, the user will be prompted to delete so there is only a single tag. LinkedIn penalizes jobs that have multiple tags, impacting performance on their platform.
LinkedIn Tag guidance, included by default, can be adjusted in the Policy Guide. Datapeople Admins can navigate to the Job Board Optimization tab to toggle on or off the LinkedIn location guidance.
LinkedIn tag guidance is an opt-out feature, so the toggle will be turned on by default. Admins will need to toggle off the guidance in the Policy Guide to opt-out.
Resources
Guidelines from LinkedIn are the best source for further information on jobsite tags: