How does Datapeople categorize Inbound sources?

How does Datapeople define what is a paid vs free inbound source?  

In the Inbound report:

  • paid job boards are those that require payment (via subscription, seat licenses, or by job posting)
  • free job boards are those that do not require payment (ex. LinkedIn Limited Listings). 
Paid vs Free Source Table

How does Datapeople define what is a niche vs general inbound source?  

In the Inbound report:

  • niche job boards are those that target a specific industry or population.
    • Examples of this include StackOverflow, Careers in Food, Women who Code. 
  • general job boards might have some localization in terms of location (e.g. Naukri is more popular in India) but aren’t targeted in terms of industry or vertical.
    • Some examples are LinkedIn, Indeed, Monster, CareerBuilder, Naukri. 
General vs Niche Job Board table
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