Where do the benchmark ranges in Datapeople reports come from?

The benchmark data comes from data-sharing between Datapeople and multiple Application Tracking Systems.

In generating the benchmarks, we excluded companies with low quality drop-off data. This includes those that do not appear to track related data or who seem to be using data fields in an incorrect or uncommon way. Our goal is to ensure that the data isn’t being artificially weighted by poor quality data.

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